Hard Kandy was born from an obsession with the amazing flavors found in the international hard candy market. This animated spot celebrates the possibilities of an elevated candy company that doesn’t take itself too seriously.
Paper textures, saturated color, and clipped movement are tactile references to candy packaging and junk journals. All of the images used have been treated to show enlarged CMYK artifacts, creating a sense of humor and a DIY energy that separates Hard Kandy from competing brands