This speculative end-of-year wrap campaign for Pinterest proposes creating customized videos for users with images pulled from their unique boards, paired with keywords and search terms they engaged with. This is a mobile first project consisting of loops that are animated seamlessly into one another for a flexible experience.
Pinterest as a platform is focused on a stream of images and collecting. To create a “wrapped” experience that engaged with users and the way they interact with the platform, This project reimagines the the idea of the Pinterest board and key search terms, reminding users of what they pinned throughout the year. Extrapolating from Pinterest’s brand identity, images and word clouds are animated to represent user data between a narrative sequence that connects users to sharable reasons to use Pinterest.